Sergio Necoechea/RCA Records

NEW MUSIC: half•alive "still feel."

California trio half•alive are making waves with a visually striking music video for the groovy, funky soul-pop of "still feel."

Three dudes. Drums, bass, keys, and some horns. Plus frontman Josh Taylor's soulful voice. It's a simple but effective recipe if a band knows what they're doing. On "still feel." half•alive has the organic soul-pop core of a band like Fitz And The Tantrums with the slightest touch of EDM.

For the video the band tapped JA Collective. Intricate decisions about choreography, lighting, and editing resulted in a simple yet very sticky clip. It's the kind of video that definitely makes an impact even upon first viewing a la the many viral clips from bands like OK Go.

half*alive - still feel. [VIDEO]

half*alive's music video for 'still feel.' Listen on Spotify or Apple Music: find half*alive on...

half•alive play a sold out show at Brighton Music Hall on January 25.