Is Coldplay performing under a pseudonym?? Who is Los Unidades anyway? The answers my friend are convoluted at best but I think I have it all broken down for you, here.
First of all, no Coldplay hasn't changed their name, however they have released a new song under a different name. The new song "E-Lo" was released with credits going to a "new" band called Los Unidades. After some super sleuthing by some super fans, it was found that the band members of Los Unidades were the 4 members of Coldplay!
Here's how it all went down:
Monday on Twitter, Parlophone, Coldplay's record label, made the announcement that they had a "new signing" and had signed Los Unidades to their label. The tweet featured a blurry picture of the band with a message at the bottom reading "Y02LPAC81ODL,” which (as some super fans figured out) unscrambles to say “Coldplay 2018.”
Parlophone Records are delighted to present new signing #LosUnidades
All this mystery is at least for a good cause, with "E-Lo" as the first release from Los Unidades' new 4 song EP Global Citizen made to support all efforts to end extreme world poverty.
Pretty cool stunt to get us to pay attention...and way to keep us on our toes Coldplay.
Here's "E-Lo" Featuring Los Unidades (aka Coldplay) and Pharell Williams
Download / Stream here: http://globalcitizen.lnk.to/E-Lo Taken from the Global Citizen EP, out Nov 30, 2018. Take Action.