Florence Welch released her third album How Big, How Blue, How Beautiful last June. It's theme being a bounce back from a bad breakup - not a new theme (Adele, Coldplay, Alanis) but a poignant and notorious one. It got a Grammy Nomination (but lost to Taylor Swift for Best Pop Vocal Album) and it became her first album to debut at number 1 on the Billboard 200 albums chart.
After the album dropped, she and her band did a series of videos which were unmistakably related to each other, all telling the story of the album. “What Kind of Man,” “St. Jude,” and “Ship to Wreck" to name a few. Now, all of the video clips (starring Florence) have been strung together in sequence to make one short film called The Odyssey and it is getting raves.
WATCH IT at Florence + the Machine’s official web site.
The film and all of it's videos were directed by Vincent Haycock who has also done videos for U2 and Lana Del Rey. Here is what he says about this new project with Florence and the Machine:
The Odyssey, like the epic poem by Homer, is a journey. It’s Florence’s personal journey to find herself again after the emotional storm of a heartbreak. Like the layers of Dante’s purgatory, each song or chapter represents a battle that Florence traversed and physical landscape that embodied each song or story. Its a metaphorical journey about escaping your demons, confronting yourself and returning to the original Florence, the dancer, the performer, the lover.